It seems we are all on a perpetual quest to ﬁnd the perfect universal button down. We want a modern length that leaves just enough fabric to effortlessly peak out when worn in layers, and just that degree of airiness to be worn alone or layered. We also want perfect tailoring for a slim fit that still leaves room to move with ease. These were the essential requirements when developing .04 The Slim Button Voile. The shirt is crafted from long staple, organic cotton grown near the Aegean Sea in Turkey where the climate has nurtured the highest quality cotton since ancient times. The cotton is spun and woven in the same region of Turkey and then brought to New York City to be expertly tailored and finished off with french seams and mother of pearl buttons.Discover our process
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- 100% Organic cotton grown and spun in Izmir, Turkey
- Mother of Pearl buttons sustainably sourced from Australia and made in Italy
- Model is 5'8" and wearing a size small
- Wash cold, line dry if you can or tumble dry low if you must
- Made in New York City
Made in the U.S.A.
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The buttoned shirt is one of the oldest items of clothing that we still use today, and has been a classic for the stars and us regular Janes for centuries. How far back you ask? The 4th Century, to be precise, where the buttoned shirt began as nightgowns and undergarments. In the 12th century, detachable collars became popular allowing the wearer to look crisp without the pesky need for washing. It was about that time that shirts jumped from undergarments to outergarments. We tend to call these style shirts button downs, but that actually refers to those shirts where the collar is kept close to the shirt by the addition of buttons.
The .04 comes from organic cotton grown near the Aegean Sea in the west of Turkey. The Aegean Sea has dry weather and a mild climate, which has made it an ideal cotton growing area since ancient times. The cotton grown in this area is known for its natural white color as well as the strength of the fiber.
The Quality of the Cotton
Quality of cotton can be determined by the length of the fiber. Our cotton is long staple cotton. When the fibers are twisted into yarn there are fewer tiny ends that are exposed, which makes the fiber softer.
Our Izmir cotton is organic, which is doing the right thing for the soil, for the world’s water, and for our climate. Organic cotton, which is only 1% of cotton worldwide, keeps nutrients in the soil, it doesn’t contribute pesticides to our water system, and it has 60% lower greenhouse gas emissions than the other 99% of cotton.
Organic Cotton is Just the Beginning
Organic cotton is about the actual growth of the cotton on the farm. There are companies that use organic cotton, but then follow it up with toxic dyes. Not us! The cotton that goes into the .04 has not come into contact with any toxic pesticides or dyes. Nope, not a drop.
The Fabrication Process
After the cotton is picked, it is ginned to remove the seeds and then spun and woven right in the same area of Izmir, Turkey.
Don’t forget the buttons!
To complete the perfect shirt, we had to have the perfect buttons, and for that we worked with a company that has been producing buttons in Italy since 1924. Most buttons today are made of synthetic plastic, not only is it a toxic burden, it’s also not as beautiful as mother of pearl buttons which uses the waste from the shellfish industry. The Mother of Pearl is sourced from Australia.
No two buttons are identical, which adds to the beauty of the piece.
For expert craftsmanship we have partnered with C&J, a second-generation atelier right in the heart of New York’s Garment District. It’s there that the .04 fabric is cut and sewn and finished by hand. Turn the garment inside out, there are no exposed seams here, just perfectly finished french seams. It’s the attention to these details that help make the .04 our go-to shirt.
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