The Verb Body Milk from Ellis Brooklyn is a velvety lotion that nourishes the skin and leaves a soft, luxurious fragrance, without using any hormone disrupting phthalates and parabens. The simple, lightweight formula includes rosehip, meadowfoam, and camellia oils that brighten, moisturize, protect and soften. The scent was inspired by the action-oriented prose of American authors such as Kurt Vonnegut and Earnest Hemmingway. Developed in collaboration with famed perfumer, Jerome Epinette, the scent blends mandarin, bergamot, and basil with cedarwood and skin musks for a complex, elegant aroma. Ellis Brooklyn was developed by beauty and style journalist Bee Shapiro to marry luxury with the highest safety and sustainability standards.Read the brand story
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- 98% natural, 52% organic
- Velvety Texture
- Paraben-free, Phthalates-free, Cruelty-free
- Rosehip Oil: a potent natural source of Omegas 3, 6, and 9, and Vitamin C, which brightens and restores skin tone
- Camellia Oil: a superior intense yet lightweight moisturizer with anti-inflammation properties
- Meadowfoam Seed Oil: a fast-absorbing skin protector and softener that locks in moisture
- 8 oz. in recycled glass, lead-free bottle with apothecary pump
- Made in New York
Made by Hand
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Ellis Brooklyn has the appeal of both poetry and prose. A literary inspired line of candles and lotions, it is a luxurious beauty experience that also appeals to our practical desire for locally produced products without synthetic chemicals.
Bee Shapiro, who launched the line in 2015, is well versed in the beauty market and realized something was missing. As a beauty and style reporter for the New York Times with bylines in publications such as Vogue and Vanity Fair, Bee was testing out products and writing fervently when she became pregnant.
“When you’re pregnant you become so much more conscious of what you put in your body and on your body,” she explained. Bee started seeking scented lotions that were free of hormone disrupting chemicals such as paraben, and couldn’t find one that met her expectations as an industry insider.
She also started to wonder how she could keep up her writing pace as a new mother. The idea of her own brand started to take shape, where she could combine her passion for story telling, beauty know-how, and sustainable values. “I wanted to create scent experiences just as luxurious as anything out there but it in a formula that was simple,” Bee said of her initial vision. “I wanted to create a scent line that was personal to me and focused on safety.”
She collaborated with famed perfumer behind Byredo, Jerome Epinette, to create smells from stories. She would tell Jerome her inspiration in scents, characters, and objects. Jasmine, cedarwood, Patchouli, peony, and basil are some of the fragrances employed. What is not included in the formulas, however, are paraben and phthalates, untested chemicals that are banned in some Europe countries from personal care products for disrupting hormones.
Consideration for every detail and its impact is a core part of Ellis Brooklyn. Though the scents are exotic, Bee wanted to keep production and materials as close to her home in New York as possible, to reduce the carbon footprint of her company. The lotions and candles are handmade in small batches in upstate New York and housed in recycled, lead-free, handmade glass containers. Even the wick of the candles has been chosen to be more environmentally friendly, using hemp rather than cotton.
Ellis, the name of Bee’s daughter, was Emily Brontë’s pseudonym and draws from Bee’s narrative and personal muses for the line. “I thought about the stories I wanted to tell to my daughter,” she said.
Now Bee balances being a mother, running Ellis Brooklyn, and continuing to write. But, building her own line has made her a better journalist, she believes. As an editor she was used to seeing the final, glossy image that brands present, but now she understands the decisions made at each step of the process and the impact they can have on health and the environment.