What We're Reading
Being more “conscious” about fashion doesn’t just refer to how we shop—it also relates to how we read. Just as an increasing number of companies have focused on maximizing speed-to-market (often at the expense of quality) in the production of apparel and accessories, there are now a host of fashion news/features websites as well as e-commerce sites with content, some of which seem to worry more about churning out stories than the quality of the articles they produce. We’re making an effort to be more discerning in our fashion reading; to that end, here are a few websites we find ourselves going to daily.
This biannual magazine, which recently released its eighth issue, is helmed by a former academic and celebrates “modern women of style and purpose.” The Telegraph called it the “magazine equivalent of Slow Food,” and rightfully so: The team spends practically the entire six months between issues doing rounds of interviews (and photo shoots) with each subject. The result? Well-thought-out pieces on everyone from Phoebe Philo to Angela Lansbury…to medical pedicurist Margaret Dabbs. The newly launched website consists of an online archive that will be updated monthly.
The content arm of Australian beauty brand, Aesop entirely sidesteps standard beauty talk of anti-aging routines and celebrity hairstyles. Instead, each edition of its monthly Register profiles six inspiring innovators who relate to a specific topic (outsider art, food and perfume, to name a few). Authors have serious street cred: They include novelists as well as writers for the Financial Times and The New York Times.
Launched a few years ago by the team behind Tank Magazine, Because was intended to cover fashion through film. The site has certainly achieved that goal—it’s full of punchy videos with amazing soundtracks. In addition, it offers a fun-to-browse interface with stories (on runway trends, gallery shows and musical artists, and more) that feel as if they’ve been penned by a down-to-earth, plugged-in and intelligent friend. In a full-circle move, the magazine just launched in print; an app allows readers to unlock additional content on their phones, too.
When former McKinsey consultant Imran Amed founded his own fashion consultancy in 2007, he also created a blog focusing on a less-addressed topic: the commercial side of the industry. Today Amed’s insightful website boasts one million readers in more than 200 countries. The articles are readable and nonjargony, and have touched on everything from the market for luxury fashion in Kazakhstan to the creation of a fashion show soundtrack, and include interviews with heavy-hitters like Kering chairman and CEO François-Henri Pinault.
AnOther, established in 2001, is a biannual print publication with a host of gorgeous imagery and smart pieces on a range of topics. Its website covers men’s and women’s fashion as well as art and culture. Many of the columns are standouts, including “Collections Digest,” which centers on unconventional details related to runway shows (the creation of a floral garden at Mulberry’s S/S14 show, for example), the interview series “An Intellectual Fashion” and “Inner Chic,” one author’s musings on life in Paris. Plus, it’s easy to get lost in the “Loves” section, which feels like a Pinterest board filled with quirky, clever images.
Meghana works for the NYC Economic Development Corporation, where she helps develop and manage initiatives focused on growing NYC as a global fashion capital. She’s also a freelance writer and a proponent of stylish sweatshirts.