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In the Studio with Floral Designer Maggie Carson Jurow

Words and photos by Maggie Carson Jurow of The Bosky Dell

"In the Studio with Floral Designer Maggie Carson Jurow" on #Zady #Features #Stories

Maggie here, the founder of The Bosky Dell, with a sustainable twist on the art of the bouquet. We have some wonderful ways for you to make a big statement while shrinking your footprint this Valentine’s Day.

"In the Studio with Floral Designer Maggie Carson Jurow" on #Zady #Features #Stories

We love when our arrangements bloom and grow even after we send them out. When selecting materials for your bouquet, the longer the lifespan, the better. February is the perfect time for working with budding branches. Look for some at your local market that haven’t quite bloomed yet. All you need are one or two small branches to set the stage for your bouquet. They will last for weeks, blooming sweetly along the way.

"In the Studio with Floral Designer Maggie Carson Jurow" on #Zady #Features #Stories

To fill the space you’ve created, think outside of the rose box and find some bold, unusual blossoms. We love using protea because they have a strong presence, a long lifespan, and are so stunning just on their own. Once you have chosen your own focal point, you may want to add in some pops of color and something that smells particularly lovely. Poppies are perfect for both purposes. We always include a few open blossoms and a few still in their pods. It is such a great surprise when they pop open after a few days, lengthening the life span of the bouquet. Tulips and anemones are also usually easy to find at your local markets and are perfect for colorful accents.

"In the Studio with Floral Designer Maggie Carson Jurow" on #Zady #Features #Stories
"In the Studio with Floral Designer Maggie Carson Jurow" on #Zady #Features #Stories

We highly recommend sourcing your flowers locally. Not only will local flowers be the freshest, but you’ll also be able to support your local farms and shrink your footprint even further by cutting out shipping. The other benefit of local flowers is that you can usually find some lovely natural fragrances. I always try to add something that has a great scent: a branch of eucalyptus or some sprigs of lavender add subtle scents without being overpowering.

"In the Studio with Floral Designer Maggie Carson Jurow" on #Zady #Features #Stories

One of our favorite tricks is finishing our bouquets with copper wire. Copper is easy on the stems while keeping our compositions in place even after they are placed in a vase. The copper can also keep the water cleaner with natural anti-bacterial powers, which keep our flowers alive longer. Just before we send our bouquets out, we wrap everything up with recycled newsprint for a simple but sculptural presentation and finish it with one more twist of copper wire, et voila!

"In the Studio with Floral Designer Maggie Carson Jurow" on #Zady #Features #Stories

There’s nothing that melts hearts like sustainable beauty…

For more from the lovely Maggie, check out www.instagram.com/theboskydell.

Maggie is wearing Zady’s .05 Boyfriend Button-Up and .09 Navy Chunky Knit Sweater.

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