The New(s) Standard - February 7th, 2017
Target to Eliminate Harmful Chemicals by 2020
Target exemplifies how the world’s largest retailers can be leaders in the sustainability space and have real impact industry-wide. By setting targets (pun intended) and working with all players within its operations Target aims to bring transparency to its supply chains and eliminate the use of harmful chemicals by 2020. Read the full story in Ethical Corporation.
Next Stop? Myanmar
Due to rising wages in China and Bangladesh, brands have been taking advantage of lenient labor laws in countries like Myanmar where children aged 14 and up are allowed to work up to 4 hour days. Increased demand for low-cost goods means that factories face intense pressure from brands to manufacture at lower costs, twice as fast. To meet this demand, factories force workers to clock overtime hours which often go unpaid and employ cheap child labor. These are very real issues that will not go away as long as the race to the bottom in cost and quality continues. Read the full Article in The Guardian.
Audi’s Failed Super Bowl Ad.
Sending a message about gender inequality and reminding millions of the need for equal pay while standing up to gender stereotypes is an excellent use of Super Bowl Ad space, but as this Forbes article points out it is a dangerous game for companies to “attempt to hitch a corporate identity to a controversial social issue.” We see this a lot in the apparel industry where brands advocate and campaign for equality and “girl power,” yet operate within an industry where only 2% of the 98% female workforce earns a living wage, let alone equal pay. Read the full Audi commercial analysis on Forbes.
What Our Children’s America Will Look Like
Think this past summer was hot? Wait until you see what temperatures in June 2100 will look like. Catch a glimpse on Gizmodo.