The New(s) Standard: April 11th, 2017
Voting With Our Dollars
Every single day, consumers are presented with the opportunity to vote. Not at the voting booth in 2020, but right now, with our dollars. In this Fast Company article, Maxine Bédat, CEO of Zady, explores the new age of consumer activism and urges us to start voting, today. Read the full article on Fast Company.
Forever 21 is not Slowing Down
For decades, Forever 21 has capitalized on an entire generation led to believe that cheaper is better. With prices as low as $1.90 for a camisole, Forever 21’s cheapest chain of stores, F21 Red, is gearing up for a 40 store expansion. Prices this low are the result of a host of environmental and social issues that are not reflected on their price tag. Despite numerous lawsuits and investigations into their labor practices, Forever 21 has done little to improve its standards. This fast fashion giant has no intention of slowing down and will continue to exploit resources - natural and human - as long there is a demand for cheaper fashion. Read the full article on Glossy.
Pepsi Learns a Hard Lesson
When it comes to marketing, a thoughtful narrative can often go a long way, but if not executed properly it can quickly backfire. Consumers are not easily fooled and can smell an inauthentic message from a mile away - as was the case this week when Pepsi’s shameless exploitation of important social issues left a bitter taste in the very generation they were so desperately attempting to connect with. This week, Pepsi learned the hard way that there are no shortcuts when it comes to telling powerful, thoughtful and compelling stories that will connect with consumers. Read the full article on Forbes.
We Are Killing The Great Barrier Reef
It is the overwhelming consensus in the scientific community that human activity and rising temperatures are inextricably linked and that our actions are ultimately responsible for the not-so-far-off effects that global warming has on our planet. With four mass bleaching events since 1998, the Great Barrier Reef is living proof of the devastating effects of global warming and the most recent bleaching event - a result of rising water temperatures - may have caused devastation past the point of no return. Read the full report on Quartz.
Earth Day 2017 is fast approaching, and we’re counting down to its 50th anniversary with Earth Day Initiative! Celebrate with Zady by going green in just a few minutes for this Earth Day at countto50.org.