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FEATURE

Taking A Stand

Maxine Bédat and Soraya Darabi

Take a look at the fashion industry of today. The norm is secrecy over transparency — and profit over responsibility. At the root of the problem are big-box retailers that are focusing less and less on quality and more and more on quantity, rush-producing millions of cheaply produced items for bottom barrel prices at the expense of the workers constructing them.

Our mission at Zady is to inspire people to rethink “fast-fashion” entirely — apparel produced inexpensively to keep up with fast-changing runway trends at low cost. This manufacturing is harmful for the environment, for workers who are paid in pennies overseas to produce said garments and for the American economy.

When we learned the numbers — that an article of fast-fashion clothing isn’t meant to outlast three washes and, as a result, 2.5 billion pounds of clothing end up in landfills each year—we knew we wanted to devote our careers to re-shifting the conversation. We truly believe in living better with less.

So today we took out a full-page ad in The Wall Street Journal to declare once and for all: enough is enough. Fast-fashion must end.

The time has come for a slow fashion revolution, a revolution to revive global manufacturing processes and to place timeless, quality apparel — ethically produced — back on store shelves.

"Taking A Stand" on #Zady #Features #Stories

Our full page ad in The Wall Street Journal, on newsstands today

Join the conversation. Join the movement to revive slow fashion. Join Zady.

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