Refer A Friend
Free U.S. shipping and returns, every day.
Zady Shopping_bag_icon

Sustainable Beauty: Why 'Farm-to-Face' is the New 'Farm-to-Table' ft. the Zady Natural Beauty Collection

Sara Panton

Conscious Consumerism

The average woman uses more than 20 different beauty products throughout an average day and the accumulation of these products results in an average of 4lb 6oz of chemical substances being absorbed through her skin each year.

"Sustainable Beauty: Why 'Farm-to-Face' is the New 'Farm-to-Table' ft. the Zady Natural Beauty Collection" on #Zady #Features #Stories

ZADY’S NATURAL BEAUTY COLLECTION: Herbivore Botanicals, Earth Tu Face, Vitruvi, Good4You Plant Makeup, Yoke, Rue De Marli

We eat organic kale, drink fair trade coconut water and cold-pressed green juices. We banned GMO and non-organic product from our diets a while ago, and ask a multitude of questions about the origin, processing, and preparation of the food we order at a restaurant. We have long since abandoned clothing that is made unethically and yet despite a borderline obsession with what we put in our mouths and hang in our closets we are just beginning to think about the products we put on our skin.

We are just beginning to think about the products we put on our skin.

Over the past decade, the food and wellness industries have re-established a connection between our food, our health, and our planet. Thus making ‘farm-to-table’ dining trendy and in the process changing unhealthy habits that affect our bodies and the planet. This earth-friendly trend is changing buying habits as noted by recent global consumer trend reports that show that more people are willing to pay more than ever for healthy food. Paying a premium for food, we now demand full transparency in the food products we buy and the clothes we wear. We’ve created education to teach consumers how to read nutritional labels, yet most people still aren’t familiar with the way ingredients are listed on cosmetics packaging, or the codes and chemical compounds to be weary of. With very strong cases showing the effects cosmetic products have on our health, we still have yet to learn to a deeper extent what is in the serums, creams and sprays we slather our bodies.

The Dirty Facts

Hidden by long names, fine print and asterisks, many of the ingredients used in makeup and skincare products are synthetic compounds that have been linked to adverse side effects ranging from skin irritation to premature aging and cancer. Among these chemicals are methylparaben, a preservative commonly used in products such as soap, shampoo, deodorant and baby lotion; as well as sodium lauryl sulphate (a common skin irritant,) an ingredient used to help create lather in most soaps, shampoo, shaving foam, toothpaste and bubble baths.

"Sustainable Beauty: Why 'Farm-to-Face' is the New 'Farm-to-Table' ft. the Zady Natural Beauty Collection" on #Zady #Features #Stories

In an article on the hidden toxicities of lipstick, Harper’s Bazaar shared information about the composition of lipstick gathered from the Environmental Working Group a website dedicated to tracking and ranking the toxicity and hazard levels of the world’s cosmetics and skincare products. They found that an average department store-brand lipstick has a multitude of chemical compounds, including methylparabens which have since been restricted in the European Union because of their link to cancer, and as a possible endocrine system disruption. Much like the methylparabens ban, Europe has committed to finding other ways of clean up their cosmetics industry, and in the past years have banned more than 1,100 chemicals from their cosmetics industry. The U.S. has banned only ten.

Sustainable Beauty

Long gone are the days of poorly pigmented ‘makeup’ products from your health food store, skincare that smells like a greenhouse, or ‘natural perfume’ of pure patchouli oil in a bottle. The new generation of natural skincare and cosmetics delivers impeccable finishes and nourishes the skin in a new way, that traditional, chemical-laden products simply cannot. Not only does using natural and organic makeup mean that you are putting fewer chemicals in your body, but these products are made primarily with plant-derived ingredients, which means that your makeup won’t just be ‘covering’ you up, but will actually be nourishing your skin. We clean our faces in the morning and apply serums and moisturizers at night, but what if your makeup were truly nourishing your skin all day while at work? Mascara with shea butter to help keep your lashes lush and long, and foundation and concealer that has vitamin E and rosehip oil to help moisturize and naturally improve your skin’s glow. I noticed a huge difference in my skin—the texture as well as finish of my skin after switching completely to natural and organic makeup and skincare, like Herbivore Botanicals , Earth Tu Face , and Good4You Plant Makeup from The Zady Beauty Collection. And while you may pay a little extra for natural and organic cosmetics, the products will benefit your health and your skin.

If you buy organic fruits and vegetables, you eat a plant-rich diet and are probably conscious of avoiding eating foods dyed with artificial colors or flavoring. The next step is to think about the chemicals that go into the moisturizer your put on your face, and the makeup you put on your lips. The next wave of skincare products and makeup is changing both the quality consumers demand of products in the cosmetics industry as well as the manufacturing and the footprint those products make on the earth. Zady provides a curated selection of natural beauty products, including Herbivore Botanicals, Earth Tu Face, Vitruvi, Good4You Plant Makeup, Yoke, and Rue De Marli.

Shop: Zady Natural Beauty Collection

Becoming A Natural Beauty

  1. Check your current skincare routine and products on the Environmental Working Group website.
  2. Investigate makeup lines that use all-natural ingredients and pride themselves on plant based formulations, ie: Good4You Plant Makeup
  3. Instead of fancy and over-priced eye makeup remover try using organic, fair trade coconut butter or coconut oil. The natural medium chain fatty acids in coconut oil can breakdown most eye makeup, making it easy to wipe off, not to mention it’s a nice natural eye moisturizer.
  4. Replace your makeup on a regular basis as all-natural makeup products may have a shorter shelf life—though all makeup is meant to be used within 3-5 months of purchase.
  5. Wash your makeup brushes and face cloths with pure tea tree oil. It is a natural anti-microbial and anti-septic.
"Sustainable Beauty: Why 'Farm-to-Face' is the New 'Farm-to-Table' ft. the Zady Natural Beauty Collection" on #Zady #Features #Stories

author, Sarah Panton, is the founder of Vitruvi, a line of all natural and pure essential aromatherapy oils.


  1. Chemicals Absorbed into the Skin
  2. Food Prices
  3. Refinery 29