Zady began with a grand vision:
to combat the fast-fashion craze by providing a platform for only those companies that care about timeless style and solid construction.
Who We Are
At our roots, we are a collaboration between friends. Zady provides an alternative to today's "fast-fashion," a fad demanding consumers buy more and more instead of buying 'good.' We should not be compelled to accept throwaway goods as a way of life; we can instead take pride in the style and integrity of each and every piece we own.
The Bootstrap Project
Made in the USA
Made by Hand
A Hand-Up Instead of a Handout
As globalization spreads, design techniques that have taken hundreds of years to perfect are at risk of being lost forever. We've partnered with the nonprofit The Bootstrap Project so that with every purchase made on Zady, an artisan launching a micro-business in the developing world will be provided with the crucial funds they need to grow their business and revive their traditions. It's design with a purpose.
Why Are You Called Zady?
1. A Yiddish nickname for a beloved grandfather; caretaker [Heritage]
2. From the Arabic meaning of prosperous [Prosperity]
Zady is about connecting readers to a story, protecting heritage craftsmanship and bringing prosperity to the designers and creators who deserve it most.
Maxine Bédat / Co-Founder
Having spent time with craftsmen in places like Zambia, Tajikistan and Nepal as founder of the nonprofit The Bootstrap Project, Maxine is constantly in awe at how people create beautiful things. She co-created Zady to help share creators' stories and facilitate a connection to our things and each other.
Soraya Darabi / Co-Founder
Back in high school in Minneapolis, Minn, after watching "Norma Rae" for the first time, Soraya stood on a stage in front of her classmates and asked them to tear out the labels in their mall-purchased sweaters to show solidarity for the workers who made them.
She still likes the movie a lot. Soraya co-created Zady to help her friends look stylish while feeling good about the clothes they are wearing.